WEBSITE PRIVACY POLICY EFFECTIVE DATE: [4/9/2016]

1. Introduction. Horse Creek Outfitters (“Horse Creek Outfitters,” “HCO,” “us,” “we,” or “Company”) is committed to respecting the privacy rights of its customers, visitors, and other users of the Company Website (“the Site”). This Website Privacy Policy (“Privacy Policy”) is an agreement between the Company and you, as the user of the Site (“you”). This Privacy Policy is only applicable to the Site, and not to any other websites that you may be able to access from the Site, each of which may have data collection, storage, and use practices and policies that differ materially from this Privacy Policy.

2. INFORMATION COLLECTION PRACTICES

2.1. TYPES OF INFORMATION COLLECTED

(a) TRAFFIC DATA COLLECTED. We may automatically track and collect the following categories of information when you visit our Site: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Site; and (4) types of web browsers used to access the Site (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site. We also use “cookies” to customize content specific to your interests, to ensure that you do not see the same advertisement repeatedly, and to store your password so you do not have to reenter it each time you visit the Site.

(b) PERSONAL INFORMATION COLLECTED. In order for you to access certain information and services that we offer via the Site, we may require you to provide us with certain information that personally identifies you (“Personal Information”). Personal Information includes, but is not limited to, Contact Data (such as your name, mailing address, and email address); (2) Financial Data (such as your account or credit card number); (3) Demographic Data (such as your zip code, age, and income); and (4) Business Data (such as company and business information). If you communicate with us by email, post messages to any of our chat groups, bulletin boards, or forums, or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as Personal Information.

2.2. USES OF INFORMATION COLLECTED

(a) COMPANY USE OF INFORMATION. We may use Personal Information to send you information about our Company or our products or services, or promotional material from some of our partners, or to contact you when necessary, to verify your qualifications for certain products or services and to bill you for products and services, and to customize and tailor your experience on the Site, displaying content that we think you might be interested in and according to your preferences.

(b) SHARING OF PERSONAL INFORMATION. We may share certain categories of information we collect from you with advertisers and other third parties, with other companies who may want to send you information about their products or services, and with our business partners who assist us by performing core services (such as hosting, billing, fulfillment, or data storage and security) related to our operation of the Site. Those business partners have all agreed to uphold the same standards of security and confidentiality that we have promised to you in this Privacy Policy. We may sell or license portions of our company or assets, including the information collected through the Site. If the Company or substantially all of its assets are acquired, Personal Information may be one of the assets transferred to the acquirer. We do not share your Financial Data with third parties unless it is related to billing. If you do not want us to share your Personal Information with any third parties, please email us via the Contact page, but please understand that such a request will likely limit your ability to take advantage of all of the features and services we offer on the Site. In addition, we maintain a procedure for you to review and request changes to your Personal Information; this procedure is described in Section 3.1, below.

(c) USER CHOICE REGARDING COLLECTION, USE, AND DISTRIBUTION OF PERSONAL INFORMATION. You may choose not to provide us with any Personal Information. In such an event, you can still access and use much of the Site; however you may not be able to access and use those portions of the Site that require your Personal Information. If you do not wish to receive information and promotional material from us or from some of our partners, you may select the appropriate “opt out” option each time we ask you for Personal Information.

3. PUBLIC INFORMATION. The Site contains links to other websites. We are not responsible for the privacy practices or the content of such websites. We also make chat rooms, forums, message boards, and news groups available to you. Please understand that any information that is disclosed in these areas becomes public information. We have no control over its use and you should exercise caution when deciding to disclose your Personal Information.

4. UPDATES AND CHANGES TO PRIVACY POLICY. We reserve the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting such change, update, or modification on the Site and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on the Site.